A Different Kind of Business
Clif Bar started on a bike ride. Our founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, we still want to make things better. Our food. Our brands. Even our planet. We'll keep working on it.
Our people are the heart and soul of Clif Bar, so we work hard to be a company where all can grow, thrive, and contribute in meaningful ways ...
Our business has always aspired to support the health and well-being of the people and places we reach.
At Clif, we’re inspired by the challenge of running a business based on ecological principles.
Creating brands with integrity, quality, and authenticity means crafting good food from sustainably sourced ingredients.
Building a healthy, resilient business means that we can invest in the long term, be a catalyst for change, and do more good in the world.